Nga Nguyen, T. T., Nguyet Dang, T. M., Anh Vu, P., & Le, N. L. (2025). Factors Affecting Customers’ Brand Loyalty of Commercial Banks: the Mediating Role of Perceived Value. Asian Journal of Interdisciplinary Research, 8(4), 173-192. https://doi.org/10.54392/ajir25410