1.
D SK, Kurian JS, N BM, H D, Sharma P, Nellore Manoj Kumar. Sustainable Brand Positioning in Indian FMCG Sector: A Multi-Criteria Decision-Making Approach. Asian J. Interdicip. Res. [Internet]. 2025 Jun. 30 [cited 2025 Oct. 28];8(2):177-86. Available from: http://asianres.in/index.php/ajir/article/view/80