Asian Journal of Interdisciplinary Research
type: channel
publisher: Asian Research Association
language: en
publication name: Asian Journal of Interdisciplinary Research
issn: 2581-8430
items: Bridging the Innovation Gap: The Mediating Role of Technological Adoption in Enhancing Elderly Care Service Quality in Zigong, China
items: ESG and Financial Distress: Exploring the Moderating Role of ESG Controversy
items: Coping with Entrepreneurial Stress and Burnout: Evidence from Women MSME Entrepreneurs in Kerala
items: Construct Validity and Internal Consistency of the Quiet Ego, Non-Attachment, and Resilience Scales in Indian Young Adults: A Cross-Sectional Exploratory Factor Analysis
items: Decolonizing the Digital Classroom: A Critical Analysis of Power, Privilege, and Algorithmic Bias in AI-Mediated Learning Environments
items: Understanding FinTech Adoption in Equity Trading Platforms: An Extended UTAUT2 and Trust-Based Approach
items: Determinants of Agricultural Technology Adoption in Urban Vegetable Production: A Case Study of Chelencko and Kullubi Towns
items: Exploring the Potentials of YouTube Video-Resources in Enhancing Students Learning Outcome in Environmental Education
items: Ethnopedagogy and Collaborative Education: Fostering Anti-Corruption Values in Senior High Schools Student’s
items: A Bibliometric and Scoping Review of Research Integrity among Research Scholars
items: Physical Education Research Trends during Pre-Pandemic and Pandemic Period
items: Factors Affecting Customers’ Brand Loyalty of Commercial Banks: the Mediating Role of Perceived Value
items: Navigating the Entrepreneurial Landscape in Saudi Arabia: A Systematic literature Review
items: Exploring Disability through Phenomenology: Analysing M.T. Anderson's Feed and Frances Itani's The Deafening
items: Validity and Reliability of the H.E.A.T Module toward Self-Efficacy, Self-Assertiveness and Self-Esteem among Bullying Victims
items: Empirical Insights Into AI Personalization’s Role in Enhancing Employee Retention Amid Privacy Challenge
items: The Influence of the Institution of the Presidency on Political Decision-Making in the Context of Ukraine's Current Political Challenges
items: Mapping the Landscape of Positive Psychology Research in Asian Business Management: A Comprehensive Review
items: Evaluating the Efficiency of Indian Cement Companies: An Integration of MCDM and Copeland Techniques
items: Application of Confirmatory Factor Analysis and Latent Growth Model to Examines the Goal-Setting Behavior of Students
items: Innovative Technologies in Information Warfare as a Means of Protecting National Interests of Ukraine and Georgia: A Literature Review
items: Digitizing the Chain: Effects of Supply Chain Digitalization on Efficiency in Indian Manufacturing SMEs
items: Ethnomathematical Insights: A Thematic Analysis of Geometrical Concepts in Daily Lives of Fishermen Community
items: Inclusive Education from the Voice of Principals: A Case Study in Chile
items: From Creativity to Confidence: Predicting Teachers’ Perspectives on STEM Integration
items: The Impact of Principals’ Transformational Leadership on Multidimensionality of Teacher Job Performance: SEM Evidence from Chinese Schools
items: The Emerging Trends in Influencer Marketing and the Impact of Artificial Intelligence in shaping the landscape: An in depth exploration of AI Influencers (AVATARS)
items: How Authentic Leadership Promotes Organizational Citizenship Behavior: Mediating Role of Job-Related Motivation through the Lens of Self-Determination Theory
items: Interface Design and Employee Well-being in the Digital Workplace: The Role of Basic Psychological Need Satisfaction
items: Green Marketing Strategies in the Indian Automotive Sector: A Hybrid MCDM Analysis

Bridging the Innovation Gap: The Mediating Role of Technological Adoption in Enhancing Elderly Care Service Quality in Zigong, China
type: item
description: As China transitions into a super-aged society, the demand for high-quality, technology-integrated elderly care services has increased substantially. Although the national government has invested heavily in smart healthcare infrastructure, regional disparities in technology adoption and service quality remain evident. This study examines the influence of Digital Readiness and Technological Infrastructure (DRTI), Citizen Participation and Engagement (CPE), and the Regulatory and Policy Environment (RPE) on Service Quality (SQ) in elderly care within Zigong, China, while emphasizing the mediating role of Adoption of Technological Innovation (ATI). Using survey data from 534 elderly residents across 174 care institutions and analyzed via Structural Equation Modeling (SEM), the results reveal that ATI has a substantial and significant direct effect on SQ (β = 0.618, p = 0.001). In contrast, CPE (β = 0.167, p = 0.090), DRTI (β = 0.082, p = 0.303), and RPE (β = 0.029, p = 0.718) do not directly predict SQ at statistically significant levels. However, all three antecedents significantly influence ATI: CPE (β = 0.416, p < 0.001), DRTI (β = 0.247, p < 0.001), and RPE (β = 0.375, p < 0.001). Furthermore, the indirect effects through ATI are statistically significant—CPE→ATI→SQ (β = 0.257, p = 0.005), DRTI→ATI→SQ (β = 0.153, p = 0.027), and RPE→ATI→SQ (β = 0.232, p = 0.004) indicating a full mediation effect. These findings underscore the pivotal role of ATI as the primary mechanism linking systemic and participatory factors to improved service outcomes. They suggest that investments in digital infrastructure must be complemented by strategies to enhance citizen involvement, regulatory alignment, and institutional capacity. The study offers valuable guidance for policymakers and care providers seeking to develop inclusive, resilient, and digitally empowered elderly care systems in rapidly transforming urban–rural settings.
subject: Articles
  topic: section
subject: Adoption of Technological Innovation
  topic: keywords
subject: Citizen Participation
  topic: keywords
subject: Elderly Care
  topic: keywords
subject: Public Service Quality
  topic: keywords
subject: Structural Equation Modeling
  topic: keywords
creator: YiFei Yan
creator: Chaimongkhon Supromin
creator: Pattama Pasitpakakul
rights: Copyright (c) 2025 YiFei Yan, Chaimongkhon Supromin, Pattama Pasitpakakul (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 375
ending page: 391
doi: 10.54392/ajir25421

ESG and Financial Distress: Exploring the Moderating Role of ESG Controversy
type: item
description: This research investigates how ESG Performance affects the financial distress in several selected non-financial companies in five ASEAN countries, as well as views whether the ESG Controversies moderates these effects. The fixed effect analysis was conducted with 2342 observation samples (an unbalanced panel data of 589 firms for the 2014-2024 period). The financial distress was operationalized through the Altman Z-Score, and the ESG performance, with the controversy data sourced from the London Stock Exchange Group (LSEG) data repository. The results reveal that Environmental, Social, and Governance performance do not exert a meaningful impact on Financial Distress. Furthermore, the moderating variable, ESG Controversy, strengthens the impact of environmental and social performance, amplifying their adverse effect with statistical significant effect. The results imply that the external pressure drives the ESG improvement that reduces the financial distress risk. It is worth noting that there is no significant interaction between the governance performance and the notion that governance is "soft information" whose impact becomes more pronounced over time. Additionally, this research demonstrates that ESG performance is only useful when reputation is at risk and that company size, profitability, and liquidity remain important determinants impacting financial distress. This examine provides to what we understand about sustainability and financial distress through focusing on how ESG problems trade over the years, especially in ASEAN countries wherein ESG adoption remains voluntary. Company management, buyers, and regulators must all consider those effects after they build risk assesment frameworks that take ESG controversies under consideration.
subject: Articles
  topic: section
subject: Financial Distress
  topic: keywords
subject: ESG
  topic: keywords
subject: Environmental Performance
  topic: keywords
subject: Social Performance
  topic: keywords
subject: ESG Controversy
  topic: keywords
subject: ASEAN 5
  topic: keywords
creator: Muhammad August Maulana
creator: Herlin Tundjung Setijaningsih
creator: Rindang Widuri
rights: Copyright (c) 2025 Muhammad August Maulana, Herlin Tundjung Setijaningsih, Rindang Widuri (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 361
ending page: 374
doi: 10.54392/ajir25420

Coping with Entrepreneurial Stress and Burnout: Evidence from Women MSME Entrepreneurs in Kerala
type: item
description: This paper will examine coping, stress, and burnout among 750 women-owned MSMEs in an Indian state of Kerala. The survey methodology and a standardized tool were used to collect data. The findings found that 22 percent of the female entrepreneurs mentioned very stressful levels, which indicates that these female entrepreneurs are exposed to moderate but widespread levels of stress. The age and size of the business played an important role in the determination of stress levels with micro-business owners and younger executives (below 35 of age) recording the highest levels of stress. Burnout was also strongly correlated with stress, and the most obvious one was burnout that was associated with personal and professional lives. Even though the avoidance coping represented the minor part, it has been linked to the increased level of stress when compared to feelings- and problem-focused coping strategies. Based on the Smart PLS-SEM analysis, coping strategies mediated burnout insignificantly whereas perceived stress had a significant and direct effect on burnout (0.56, p < 0.001), explaining 33% of its variance. The case study reveals that female entrepreneurship is adversely affected by the mental health of the entrepreneurs through behavioural coping strategies and structural limitations. Policy consequences emphasize how mentoring, stress management, and adaptable coping skills training should be included in women's entrepreneurship programs. This study adds to the corpus of literature by providing empirically supported suggestions for improving the long-term viability and flexibility of women-led MSMEs by methodically linking burnout, stress, and coping in the neglected setting of Kerala.
subject: Articles
  topic: section
subject: Women Entrepreneurs
  topic: keywords
subject: MSMES
  topic: keywords
subject: Stress
  topic: keywords
subject: Burnout
  topic: keywords
creator: Krishnapriya G
creator: Ajithkumar N
rights: Copyright (c) 2025 Krishnapriya G, Ajithkumar N (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 346
ending page: 360
doi: 10.54392/ajir25419

Construct Validity and Internal Consistency of the Quiet Ego, Non-Attachment, and Resilience Scales in Indian Young Adults: A Cross-Sectional Exploratory Factor Analysis
type: item
description: Quiet ego, non-attachment, and resilience are increasingly recognised as protective psychological constructs promoting mental health and well-being. These constructs draw on both Western positive psychology and Eastern contemplative traditions, yet their primary measurement tools—the Quiet Ego Scale (QES-14), Non-attachment Scale (NAS-7), and Resilience Scale (RS-14)—have not been psychometrically validated in Indian populations. This study undertakes an initial joint validation using exploratory factor analysis for construct validity, inter-item reliability for internal consistency, and principal component analysis for dimensionality across three scales among 200 healthy Indian university students (50% female; M = 20.99 ± 1.31 years). All three demonstrated good construct validity and internal consistency. QES-14 largely supported its theorised four-factor structure, though minor weaknesses emerged in the 'Inclusive Identity' dimension, particularly the item on ‘connections with strangers,’ reflecting potential collectivistic influences. NAS-7 and RS-14 exhibited robust unidimensional structures with excellent reliability, showing minimal and no item-specific deviations, respectively. Mild gender differences appeared on selected NAS-7 and RS-14 items, and while not robust after multiple comparisons correction, these patterns were interpreted through cultural and socialisation perspectives. In sum, the validation of QES-14, NAS-7, and RS-14 in the same cohort highlights both universal and culturally specific dimensions of positive psychological resources. The findings underscore that while these scales broadly capture their intended constructs, item-level anomalies reveal possible emic variations that could warrant adaptation for collectivist contexts.
subject: Articles
  topic: section
subject: Resilience Scale
  topic: keywords
subject: Quiet Ego Scale
  topic: keywords
subject: Non-Attachment Scale
  topic: keywords
subject: Exploratory Factor Analysis
  topic: keywords
subject: Principal Component Analysis
  topic: keywords
creator: Brahmi M
creator: Harshita Jain
creator: Sutapa Goswami
creator: Dushyant Soni
creator: Jyoti Kumar
rights: Copyright (c) 2025 Brahmi M, Harshita Jain, Sutapa Goswami, Dushyant Soni, Jyoti Kumar (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 331
ending page: 345
doi: 10.54392/ajir25418

Decolonizing the Digital Classroom: A Critical Analysis of Power, Privilege, and Algorithmic Bias in AI-Mediated Learning Environments
type: item
description: The increasing use of Artificial Intelligence (AI) in education is a concern because these technologies often strengthen the very colonial power structures they are meant to challenge. The impact of AI-based learning systems on Indian university students' experiences was examined in detail in our study. We employed a critical framework that integrated critical data studies, critical pedagogy, and postcolonial theory. In order to collect our data, 113 students from a variety of institutional, linguistic, and socioeconomic backgrounds participated in a cross-sectional survey that was guided by Community-Based Participatory Action Research (CPAR). Using logistic regression and chi-square tests, our analysis revealed distinct patterns of algorithmic bias. One significant discovery was the pervasive linguistic marginalization: more than half of the participants (53.10%) stated that their mother tongue influence or accent prevented AI from correctly identifying them. This problem was significantly worse for students who speak tribal languages (χ²=18.43, p<0.001) and for first-generation learners (χ²=12.67, p<0.01). Additionally, we found a significant cultural mismatch. Only about one-third of the students (35.41%) felt that AI accurately reflected Indian contexts, while a large majority (53.09%) felt the content was dominated by Western perspectives. The frequency of surveillance-related harm was also high: 60.16% of students reported discomfort during AI proctoring, and SC/ST students reported misrecognition rates that were 2.3 times higher (OR=2.34, 95% CI: 1.45-3.78, p<0.001). Students from distant learning programs and government institutions experienced more algorithmic bias (χ²=15.82, p<0.01). Students used linguistic self-censorship (85%), avoiding cultural examples when interacting with AI (68%), and selectively disengaging from AI (55%) as resistance tactics. Results demonstrate that educational AI cannot be considered neutral if epistemic, cultural and sociotec…
subject: Articles
  topic: section
subject: Algorithmic Bias
  topic: keywords
subject: Algorithmic BiasAI in Education
  topic: keywords
subject: Digital Inequality
  topic: keywords
subject: Indian Higher Education
  topic: keywords
subject: Critical Data Studies
  topic: keywords
creator: Suraj Begum R
creator: Saravana Mahesan S
creator: Jiang Min
creator: Divya D
creator: Thennarasu Sakkan
rights: Copyright (c) 2025 Suraj Begum R, Saravana Mahesan S, Jiang Min, Divya D, Thennarasu Sakkan (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 301
ending page: 330
doi: 10.54392/ajir25417

Understanding FinTech Adoption in Equity Trading Platforms: An Extended UTAUT2 and Trust-Based Approach
type: item
description: This study examines the determinants of FinTech adoption among millennial investors with focus on emerging equity markets. The study mainly focuses on trust and perceived transparency within an extended Unified Theory of Acceptance and Use of Technology (UTAUT2) framework. The work utilises real-time data collected from 352 respondents, which is analysed through SPSS and AMOS. The model explains 62.4% of the variance in behavioural intention and 33.7% in actual FinTech use. Performance expectancy (β = 0.216, p < 0.01), social influence (β = 0.134, p < 0.01), perceived transparency (β = 0.161, p < 0.01) and facilitating conditions (β = 0.109, p < 0.05) significantly enhance intention, while perceived risk (β = 0.098, p < 0.05) reduces it. The study identified that Behavioural intention acts as a mediator linking UTAUT2 constructs to actual investment behaviour. In addition, the work also underscores that trust moderates the strength of this relationship, amplifying the translation of intention into action. This study offers a strategic guidance for FinTech developers to broaden the utilisation of the digital tools in emerging equity markets.
subject: Articles
  topic: section
subject: FinTech Adoption
  topic: keywords
subject: Behavioural Intention
  topic: keywords
subject: Trust
  topic: keywords
subject: Digital Literacy
  topic: keywords
subject: Perceived Transparency
  topic: keywords
subject: Technology Acceptance
  topic: keywords
creator: Shriya K
creator: Velmurugan T
rights: Copyright (c) 2025 Shriya K, Velmurugan T (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 281
ending page: 300
doi: 10.54392/ajir25416

Determinants of Agricultural Technology Adoption in Urban Vegetable Production: A Case Study of Chelencko and Kullubi Towns
type: item
description: This study focuses on identifying the factors influencing farmers’ decisions to adopt agricultural input technology for urban vegetable production among households in Chelencko and Kullubi town within the Meta District, East Hararghe Zone, Oromia, Ethiopia. The study used cross sectional data and collected information from a sample of 232 respondents from the two towns in the Meta District, located in the East Hararghe Zone. Both qualitative and quantitative data obtained from primary and secondary data sources. The multinomial logit model was utilized to achieve its research objective and to identify the determinants of agricultural input technology adoption. The study result indicates that education level, livestock holding, extension contact, farming experience, access to training, off/non-farm activities, and access to credit positively and significantly influenced the agricultural input technology in urban vegetable production, while family size and dependent ratio had a negative and significant influence on technology adoption in urban vegetable production. Agricultural input technology has the potential to enhance vegetable production, which in turn improves the household’s residence food security. Moreover, the study calls for Municipal Administrations and District Agricultural Office should prioritize attention on the most significant variables that influence the adoption of agricultural input technology for urban vegetable production practices.
subject: Articles
  topic: section
subject: Urban Vegetable
  topic: keywords
subject: Agricultural Technology
  topic: keywords
subject: Adoption
  topic: keywords
subject: MNL Mode
  topic: keywords
subject: Oromia
  topic: keywords
subject: Ethiopia
  topic: keywords
creator: Yusuf Umer
creator: Fresenbet Zeleke
creator: Beyan Ahmed
creator: Petros Chavula
creator: Eliyas Abdi
creator: Selahdin Ahmed
rights: Copyright (c) 2025 Yusuf Umer, Fresenbet Zeleke, Beyan Ahmed, Petros Chavula, Eliyas Abdi, Selahdin Ahmed (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 261
ending page: 280
doi: 10.54392/ajir25415

Exploring the Potentials of YouTube Video-Resources in Enhancing Students Learning Outcome in Environmental Education
type: item
description: Environmental Education (EE) is imperative for advocating sustainable environmental practices and awareness. This work probed the potential of YouTube video-resources in boosting tutees learning outcomes in EE, and employed pre-test/post-test control group quasi-experimental research design. Subjects include all year two tutees from the Department of Science Education, South-East Federal Universities, while 166 of them were sampled purposively from two intact classes. Two instruments; Environmental Education Achievement Test (EEAT) and Environmental Education Interest Inventory (EEII) was used. Experts thoroughly validated them and was tested for reliability using KR-20 formula, and tau-equivalent reliability with 0.85 and 0.88 index value each. The experimental group received instruction with blended YouTube-video resources, while the comparison group received theirs utilizing conventional approach, for the four-weeks period. In analysing data, Analysis of Covariance, mean, and standard deviation were utilized. Findings suggest a statistically significant improvement in the academic achievement and interest among undergraduates exposed to blended YouTube video-resources compared to those taught conventionally. It was concluded that blended YouTube videos instruction significantly enhances students learning outcome in EE. Integration of educational video content into classroom instruction cum teacher training programs to promote digital literacy was recommended.
subject: Articles
  topic: section
subject: YouTube Video-Resources
  topic: keywords
subject: Environmental Education
  topic: keywords
subject: Learning Outcomes
  topic: keywords
subject: Digital Instruction
  topic: keywords
creator: Geoffrey Ukala
creator: Josephine Ese Konyeme
creator: Folasade Oluyemisi Olayinka
creator: Nsimeneabasi Michael Udoh
creator: Sunday Ayodele Taiwo
creator: Oluwakemi Mogelola Anyanwu
creator: Abike Yemisi Ajibare
creator: Adenike Margaret Dada
creator: Akinbiyi Benard Ambode
rights: Copyright (c) 2025 Geoffrey Ukala, Josephine Ese Konyeme, Folasade Oluyemisi Olayinka, Nsimeneabasi Michael Udoh, Sunday Ayodele Taiwo, Oluwakemi Mogelola Anyanwu, Abike Yemisi Ajibare, Adenike Margaret Dada, Akinbiyi Benard Ambode (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 250
ending page: 260
doi: 10.54392/ajir25414

Ethnopedagogy and Collaborative Education: Fostering Anti-Corruption Values in Senior High Schools Student’s
type: item
description: The pervasive culture of corruption in educational settings underscores the urgent need for character education that fosters integrity and an anti-corruption ethos among youth, particularly in East Java, Indonesia, where local values offer a unique context for ethical development. This study aims to: (1) identify factors shaping students’ integrity, including individual, family, school, socio-cultural, and media influences; (2) explore parent-school collaborative strategies, emphasizing ethnopedagogy; and (3) address digital media challenges to sustain integrity values. Employing a mixed-methods explanatory sequential design, data were collected from 378 respondents (students, parents, teachers, principals, community leaders) in Ponorogo, Madiun, Magetan, and Ngawi via Likert-scale questionnaires (Cronbach’s Alpha = 0.82), interviews, and focus group discussions, analyzed using SPSS and interactive qualitative methods. Results reveal high integrity scores (mean 4.0–4.3) driven by personal motivation, democratic parenting, school policies, and local values like srawung and legowo, though digital media poses challenges. Ethnopedagogical practices and parent-school synergy significantly enhance integrity, offering a framework for sustainable anti-corruption education.
subject: Articles
  topic: section
subject: Anti-Corruption
  topic: keywords
subject: Character Education
  topic: keywords
subject: Ethnopedagogy
  topic: keywords
subject: Integrity
  topic: keywords
subject: Parent-School Synergy
  topic: keywords
creator: Sarmini
creator: Gading Gamaputra
creator: Anna Noordia
creator: Lisnani
creator: Sujatno
creator: Hari Kusmanto
creator: Mochamad Kamil Budiarto
rights: Copyright (c) 2025 Sarmini, Gading Gamaputra, Anna Noordia, Lisnani, Sujatno, Hari Kusmanto, Mochamad Kamil Budiarto (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-27
publication date: 2025-12-27
starting page: 231
ending page: 249
doi: 10.54392/ajir25413

A Bibliometric and Scoping Review of Research Integrity among Research Scholars
type: item
description: This article describes the scoping that was grounded on Arksey and O’Malley's (2005) mode of operation, and follows the PRISMA extension for scoping reviews. The scoping review aimed to explore a global perspective on research integrity among research scholars, given how little we know about the knowledge, attitudes, and practices of research academics around research integrity. The researchers completed a systematic search for articles spanning 368 records published from 2014 - 2023 from Science Direct, EBSCO and ProQuest. Ultimately, 37 empirical studies were included after screening and a critical appraisal. The co-authorship network illustrated distinct small, but meaningful clusters with limited institutional connections among researchers in the field, while the keywords analysis revealed dominant themes of research misconduct, research integrity, and knowledge, revealing gaps in areas such as questionable research practices and informed consent. Additionally, despite illustrating a great deal of variation, research integrity is generally overlapping, along discipline and across regions, growing with relative higher rates of questionable research practices, including academic authorship, selective reporting, and p-hacking, while as before, at least related, and hardly even acknowledged, of being involved in Fabrication, Falsification and Plagiarism (FFP). Yes, notably, barriers towards protecting research integrity manifest as publication pressures, and institutional support is horrendous. A positive association was given for publication among researchers, at least apparently correlated, and provided with respect to researchers with misconduct. Scholarly education about ethics and institutional support may vary widely, which suggests a range of variables for focus on and moreover blanket customized training and institutional restructuring supporting research integrity.
subject: Review Article
  topic: section
subject: Research Integrity
  topic: keywords
subject: Research Misconduct
  topic: keywords
subject: Research Ethics and Questionable Research Practice
  topic: keywords
creator: Jateendra Das
creator: Sarat Kumar Rout
creator: Bikshyatsib Sardar
creator: Pranayini Sahoo
creator: Soumyabrata Mahapatra
creator: Shubhashree Dash
rights: Copyright (c) 2025 Jateendra Das, Sarat Kumar Rout, Bikshyatsib Sardar, Pranayini Sahoo, Soumyabrata Mahapatra, Shubhashree Dash (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-27
publication date: 2025-12-27
starting page: 216
ending page: 230
doi: 10.54392/ajir25412

Physical Education Research Trends during Pre-Pandemic and Pandemic Period
type: item
description: This study deals with a comprehensive bibliometric analysis of Physical Education research trends published from 2001 to 2023, based on 1,184 publications indexed in the Scopus® database. Using Excel and VOSviewer, key metrics such as publication trends, geographic distribution, citation impact, and collaboration networks were analyzed. Results indicate a strong concentration of research output in Western countries particularly the United States, United Kingdom, Canada, and Australia where studies were frequently published in high-impact journals and exhibited notable citation performance. Thematic network analysis revealed both the persistence of core research areas and the emergence of new themes during the COVID-19 pandemic, reflecting the field’s adaptability and resilience. Dominant topics included physical activity, Physical Education teaching, risk factors among university students, youth development, academic achievement, and teacher attitudes. These findings underscore the urgent need for inclusive, evidence-based strategies to enhance student well-being through Physical Education. The study concludes by advocating for stronger international collaboration and the sustained emphasis on foundational themes, particularly physical activity, to inform globally relevant curricula and programs that remain responsive to dynamic educational and health landscapes.
subject: Articles
  topic: section
subject: Bibliometric analysis in PE
  topic: keywords
subject: Physical Education
  topic: keywords
subject: Physical Education Research
  topic: keywords
subject: Trends in PE
  topic: keywords
creator: Jose D. Delas Peñas
creator: Jovito Anito
rights: Copyright (c) 2025 Jose D. Delas Peñas, Jovito Anito (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-27
publication date: 2025-12-27
starting page: 193
ending page: 215
doi: 10.54392/ajir25411

Factors Affecting Customers’ Brand Loyalty of Commercial Banks: the Mediating Role of Perceived Value
type: item
description: This study explores the factors that shape brand loyalty, with particular attention to the mediating role of customer perceived value (CPV) in the context of commercial banks. It is based on the Stimulus-Organism-Response (S-O-R) theory, aiming at evaluating the impact of specific factors, including “electronic word of mouth (eWOM),” “corporate social responsibility (CSR),” and “service consistency (SC),” on brand loyalty (BL), as well as the mediating role of CPV. The study sample consists of 420 customers using services of commercial banks through various channels. Smart PLS-4 was used for the analysis of the data collected. The study findings indicate that “CSR” and “SC” have a positive impact on CPV. More specifically, the relationship between these two factors and BL is positively mediated by CPV. Nonetheless, no significant relationship was found amongst CPV, eWOM, and BL. This intriguing result lays the groundwork for several managerial implications to enhance customer brand loyalty towards commercial banks.
subject: Articles
  topic: section
subject: EWOM
  topic: keywords
subject: CSR
  topic: keywords
subject: Service Consistency
  topic: keywords
subject: Customer Perceived Value
  topic: keywords
subject: SOR Theory
  topic: keywords
subject: Brand Loyalty
  topic: keywords
creator: Thi Thanh Nga Nguyen
creator: Thi Minh Nguyet Dang
creator: Phuong Anh Vu
creator: Nam Long Le
rights: Copyright (c) 2025 Thi Thanh Nga Nguyen, Thi Minh Nguyet Dang, Phuong Anh Vu, Nam Long Le (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-27
publication date: 2025-12-27
starting page: 173
ending page: 192
doi: 10.54392/ajir25410

Navigating the Entrepreneurial Landscape in Saudi Arabia: A Systematic literature Review
type: item
description: Background: This systematic literature review focused on the entrepreneurial landscape in Saudi Arabia over the past decade. Additionally, it aims to develop a clearer understanding of opportunities in the entrepreneurship environment for sustainable development and to explore entrepreneurs’ opportunities and challenges. Thus, this SLR highlight research gaps in the literature that need further attention. Methodology: A systematic and rigorous process for discovering, appraising and synthesising research studies on the entrepreneurship environment with the application of the PRISMA evaluation framework as a structural guide in the process to review articles from distinguished academic journals. Findings: The findings from 68 articles identified multiple forms of entrepreneurship, of which green and sustainable entrepreneurship, female entrepreneurship, and traditional entrepreneurship were the most common. In addition, the findings show that women’s entrepreneurship, education factors, and innovation are the most dominant of the study outcomes. Furthermore, more than 75% of the studies relied on survey research. Contribution/value: This systematic literature review adds to the literature on entrepreneurship by providing insight into focal gaps and recommendations for future research as well as highlights the dynamic nature of the development of an entrepreneurial ecosystem in developing contexts.
subject: Review Article
  topic: section
subject: Systematic Literature Review
  topic: keywords
subject: Entrepreneurship
  topic: keywords
subject: Saudi Arabia
  topic: keywords
subject: Innovation
  topic: keywords
subject: Women’s Entrepreneurship
  topic: keywords
creator: Mohammed Awad Alshahrani
creator: Muhammad Zafar Yaqub
creator: Abdullah Alsabban
rights: Copyright (c) 2025 Mohammed Awad Alshahrani, Muhammad Zafar Yaqub, Abdullah Alsabban (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-24
publication date: 2025-12-24
starting page: 146
ending page: 172
doi: 10.54392/ajir2549

Exploring Disability through Phenomenology: Analysing M.T. Anderson's Feed and Frances Itani's The Deafening
type: item
description: This article explores aspects of disability in M.T. Anderson's Feed and Frances Itani's The Deafening through the mechanics of the Phenomenological Theory. The phenomenological approach is defined by a focus on lived experience and subjectivity, with particular attention to how each constructs meaning from their knowledge of disability. In Feed, the characters are cognitively disabled because of a technological impairment in the form of a brain implant that regulates their thoughts, wants, and feelings for them, stripping them of their autonomy and agency. The analysis focuses on how structural aspects of the societal technological systems contribute to this condition of mental disability. In contrast, The Deafening depicts deafness as a socially invalidating disability, such that Grania's situated being was influenced by society's inability to improve access to communication, resulting in her social isolation. Both these works reveal that disability is not a straightforward biological fact; it is a socially reproduced, corporeal experience established through the mediation of external actors. This paper demonstrates the application of phenomenology to the theorisation of disability, examining the factors through which disability is lived and internalised by people in different societal contexts. Therefore, it presents phenomenology as a potentially important avenue for disability studies, as it offers a way to theorise disability.
subject: Articles
  topic: section
subject: Phenomenology
  topic: keywords
subject: Disability Studies
  topic: keywords
subject: Lived Experience
  topic: keywords
subject: Social Model of Disability
  topic: keywords
subject: Embodiment
  topic: keywords
creator: Keerthana R
creator: Prakash A
creator: Subhash Y. Kamalkar
creator: Kannan Prasad K
rights: Copyright (c) 2025 Keerthana R, Prakash A, Subhash Y. Kamalkar, Kannan Prasad K (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-17
publication date: 2025-12-17
starting page: 130
ending page: 145
doi: 10.54392/ajir2548

Validity and Reliability of the H.E.A.T Module toward Self-Efficacy, Self-Assertiveness and Self-Esteem among Bullying Victims
type: item
description: Bullying is a chronic issue in Malaysia that negatively affects bullying victim’s cognitive, behavior and emotional. Existing intervention often involved single aspects of recovery and lacking holistic integration. This study introduces the H.E.A.T Module, a psychoeducational intervention developed using Sidek’s Model and grounded in Rational Emotive Behavior Theraphy (REBT) The module focusing three construct self-efficacy, self-assertiveness and self-esteem to support bullying victims recovery. Content validity was assessed by six experts in counseling and psychology, while reliability was tested through a pilot study involving 40 secondary school, form one and form two student who had experienced bullying. Results showed high content validity module contents, with an overall score of 91.78%. Reliability analysis produced a Cronbach’s Alpha coefficient of .79, exceeding the acceptable for stability and consistency. These findings confirm that the H.E.A.T Module is both valid and reliable, providing a structured and theory-driven intervention with practical implications for school counseling practice and policy-level anti-bullying initiatives.
subject: Articles
  topic: section
subject: Validity
  topic: keywords
subject: Reliability
  topic: keywords
subject: Self Efficacy
  topic: keywords
subject: Self Assertiveness
  topic: keywords
subject: Self Esteem
  topic: keywords
subject: Bullying Victim
  topic: keywords
creator: Mohd Khairulnizam Bin Muslin
creator: Mohd Izwan Bin Mahmud
creator: Ku Suhaila Binti Ku Johari@Ku Ali
rights: Copyright (c) 2025 Mohd Khairulnizam Bin Muslin, Mohd Izwan Bin Mahmud, Ku Suhaila Binti Ku Johari@Ku Ali (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-03
publication date: 2025-12-03
starting page: 111
ending page: 129
doi: 10.54392/ajir2547

Empirical Insights Into AI Personalization’s Role in Enhancing Employee Retention Amid Privacy Challenge
type: item
description: The development of Artificial Intelligence (AI) transforms the dynamics of workforce following the increase of remote working in the aftermath of the pandemic. Operational efficiency, workforce experience and retention are yet to be established conclusively. These are some of the questions that AI-based personalisation offers. Nonetheless, the privacy and the trust are put at stake with this AI personalization. The given study is the first one to develop an integrated framework that includes Protection Motivation Theory (PMT), Unified Theory of Acceptance and Use of Technology (UTAUT2), and Self-Determination Theory (SDT) to examine the effects of AI-personalization on the engagement of employees, their willingness to change, and retention. It includes privacy concern as a moderating variable, which makes it relevant to an organization and expands the existing discussions that were confined to the consumer setting. Based on Survey information of 322 out of 463 professionals in India who are currently on remote working. Smart PLS4 assists in the analysis of the current study using SEM-PLS. The outcome and the findings reveal that there is a direct hypothesis support and it also indicates a new, multi-level based framework of comprehending AI integration and retention that could be utilized in global workforce management. Practical implications of the study state that it is not merely the application of AI personalization to the workforce, but it also requires considering the issue of privacy to maintain the trust of the employees, and it will lead to retaining the talent of the organization.
subject: Articles
  topic: section
subject: AI Personalization
  topic: keywords
subject: Remote Work
  topic: keywords
subject: Employee Engagement
  topic: keywords
subject: Employee Retention
  topic: keywords
subject: Privacy Concerns
  topic: keywords
creator: Suman Kumar
creator: Massoud Moslehpour
creator: Ankita Manohar Walawalkar
creator: Priyanka Verma
creator: Kuei-Kuei Lai
rights: Copyright (c) 2025 Suman Kumar, Massoud Moslehpour, Ankita Manohar Walawalkar, Priyanka Verma, Kuei-Kuei Lai (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-03
publication date: 2025-12-03
starting page: 92
ending page: 110
doi: 10.54392/ajir2546

The Influence of the Institution of the Presidency on Political Decision-Making in the Context of Ukraine's Current Political Challenges
type: item
description: Background: The Institute of the Presidency of Ukraine, in the realities of the Russian military invasion, has acquired tangible importance. The main goal of the proposed study is to identify and analyse key aspects of the influence of the institution of the presidency on political decision-making in Ukraine in the context of current complex challenges. Methods: To implement the proposed goal, the PRISMA scientific approach was used, which made it possible to select the necessary scientific sources. The processing of such sources was carried out using content analysis, comparison, and synthesis. Results: The study indicate that the problem of developing the institution of the president is primarily relevant for political science researchers because the functioning of the Ukrainian state model of governance is closely related to the presidential position. At the same time, transferring the ready-made model of the institution of the president into the Ukrainian political system, unprepared for democratic schemes of political interaction and containment of the negative consequences of unofficial interactions, rules, and practices, has certain difficulties. The impact of the socio-economic and political challenges of today on the work of the President of Ukraine is demonstrated. The following challenges are noted: socio-economic, political, humanitarian, and post-war. Their consideration will allow for the formation of individual strategic decisions that can consider both existing challenges and possible problems in the future. Conclusion: It is demonstrated that the further development of the institution of the presidency will require emphasis on individual areas of activity: institutionalisation of control mechanisms, balancing powers, and deepening the participation of experts.
subject: Articles
  topic: section
subject: Challenges
  topic: keywords
subject: Presidency
  topic: keywords
subject: Prospects
  topic: keywords
subject: Russian aggression
  topic: keywords
subject: Ukraine
  topic: keywords
creator: Vira Burdiak
creator: Anton Shkuro
creator: Pavlo Lisyansky
creator: Oksana Bashtannyk
creator: Anton Pastukhov
rights: Copyright (c) 2025 Vira Burdiak, Anton Shkuro, Pavlo Lisyansky, Oksana Bashtannyk, Anton Pastukhov (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-11-14
publication date: 2025-11-14
starting page: 75
ending page: 91
doi: 10.54392/ajir2545

Mapping the Landscape of Positive Psychology Research in Asian Business Management: A Comprehensive Review
type: item
description: Since its formation as a formalized stream of inquiry in the Asian continent in the late 1990s, positive psychology has inspired considerable research and theories on human advancement worldwide. Given the scarcity of comprehensive summaries in the existing literature, this systematic review, supported by empirical evidence, aims to present a methodical overview of qualitative and quantitative knowledge on positive psychology literacy. Subsequently, this study presents a systematic review of the prevalence of positive psychology in scientific research around the Asian continent, and this is followed by the application of Bibliometric analysis in identifying the most important articles, authors, journals, themes, and countries, thereby leading to the determination of the widespread impact and contribution of positive psychology across fields of research in paving new directions. This study presents a systematic review of (1) the prevalence of positive psychology in scientific research around the Asian continent, (2) a Bibliometric analysis was used to identify the most important articles, authors, journals, themes, and countries, and (3) the impact of positive psychology on spreading established fields of research in new directions. Thus, the present review aims to map positive psychology research in Asia by examining 657 peer-reviewed publications. Furthermore, this study addresses the pertinent field criticism, validating certain claims and dispelling others. Finally, the present study would assist regulators, academic scholars, and policymakers in understanding the current positive psychology perspective, its trends, and the relevant areas that require further investigation.
subject: Review Article
  topic: section
subject: Positive Psychology
  topic: keywords
subject: Business management applications
  topic: keywords
subject: Organizational effectiveness
  topic: keywords
subject: Workplace well-being
  topic: keywords
subject: Systematic literature review
  topic: keywords
subject: Asian markets
  topic: keywords
creator: Kumari Lankalapalli M
creator: Nagendrakumar Turaga
creator: Kamruddin Shaik
creator: Sai Manideep Appana
creator: Mahaboob Syed Shaik
creator: Raja Pavan Malladi
rights: Copyright (c) 2025 Kumari Lankalapalli M, Nagendrakumar Turaga, Kamruddin Shaik, Sai Manideep Appana, Mahaboob Syed Shaik, Raja Pavan Malladi (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-10-26
publication date: 2025-10-26
starting page: 56
ending page: 74
doi: 10.54392/ajir2544

Evaluating the Efficiency of Indian Cement Companies: An Integration of MCDM and Copeland Techniques
type: item
description: The study aims to appraise the efficiency of 28 cement-producing Indian companies for the year 2022–23, applying an innovative combination of various multi-criteria decision-making (MCDM) approaches. Initially, output-oriented data envelopment analysis (DEA) and super-radial DEA are employed to examine operational productivity and compute super-efficiency scores, considering three outputs and four inputs. The analysis reveals that 71% of the companies exhibit pure technical efficiency, while 54% demonstrate scale and overall technical efficiency. Among the operationally proficient companies, 60% are small ones, suggesting that industry powerhouses struggle to leverage economies of scale effectively. Furthermore, the super-efficiency scores, alongside financial productivity proxies – F-score, G-score, C-score, and M-score – served as parameters for applying multi-criteria analysis. Accordingly, the criterion weight and rank of the companies are determined using LOgarithmic Percentage Change-driven Objective Weighting (LOPCOW) and Axial Distance-based Aggregated Measurement (ADAM) methods, and Mangalam Cement appears as the frontrunner. However, different techniques of multi-criteria analysis may provide varied rankings due to deviations in computational methodology. Therefore, to strengthen the appraisal process, a two-phase sensitivity analysis was conducted, revealing a strong and significant association, as indicated by rank correlation coefficients and Friedman’s test. Eventually, the paper consolidated the varied performance scores using the Copeland method, and Barak Valley Cements emerges as the outperformer. The final rank indicates that among the top 10 firms, 40% are small players, while within the bottom 10, 30% are large and mid-sized firms. Moreover, the decision of big players to acquire efficient small companies post 2022–23 aligns with our findings.
subject: Articles
  topic: section
subject: Super-efficiency
  topic: keywords
subject: Piotroski F-score
  topic: keywords
subject: Mohanram G-score
  topic: keywords
subject: Montier C-score
  topic: keywords
subject: Beneish M-score
  topic: keywords
subject: LOPCOW
  topic: keywords
subject: ADAM
  topic: keywords
creator: Tamladipta Sen
creator: Debasis Neogi
rights: Copyright (c) 2025 Tamladipta Sen, Debasis Neogi (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-10-24
publication date: 2025-10-24
starting page: 26
ending page: 55
doi: 10.54392/ajir2543

Application of Confirmatory Factor Analysis and Latent Growth Model to Examines the Goal-Setting Behavior of Students
type: item
description: Student’s goal-setting is the process of identifying specific academic, personal, and professional objectives and then planning concrete steps to achieve them during time in university. The purpose of this research is identifying and confirming the factor structure of the goal-setting construct using the Confirmatory Factor Analysis (CFA) and Latent Growth Modelling (LGM) approaches to analyse the growth model of goal-setting over time. The population in this study consists of active third-semester students of Muhammadiyah Universities in Lampung Province Indonesia. The research was conducted using a longitudinal design by observing changes in students' views or thoughts in setting goals over three different time periods. The resulting factor scores were analysed descriptively and comparatively to observe changes in goal-setting scores. The research results show that the factor loading values for each item indicate the strength of the relationship between the indicators and the latent goal-setting, also the consistent increase in goal-setting scores during each measurement period. However, the variation among individuals goal-setting in the third period was statistically insignificant, meaning the differences among individuals were narrowing. This indicates that most individuals have aligned their goals with real situations through the fulfilment of aspects such as choice selection, loss-based selection, goal relevance, and methods/resources. This research provides an overview of the importance of reinforcing the four aspects of goal-setting in supporting the development of students' goal-setting in the university environment, as well as the interventions that need to be carried out to support this reinforcement.
subject: Articles
  topic: section
subject: Confirmatory Factor Analysis
  topic: keywords
subject: Latent Growth Modelling
  topic: keywords
subject: Goal-Setting
  topic: keywords
subject: Choice Selection
  topic: keywords
subject: Loss-Based Selection
  topic: keywords
subject: Goal Relevance
  topic: keywords
subject: Methods/Resources
  topic: keywords
creator: Rahma Faelasofi
creator: Khoirin Nisa
creator: Mustofa Usman
creator: Tina Yunarti
rights: Copyright (c) 2025 Rahma Faelasofi, Khoirin Nisa, Mustofa Usman, Tina Yunarti (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-10-24
publication date: 2025-10-24
starting page: 13
ending page: 25
doi: 10.54392/ajir2542

Innovative Technologies in Information Warfare as a Means of Protecting National Interests of Ukraine and Georgia: A Literature Review
type: item
description: Information wars are becoming increasingly important in modern conflicts, posing a serious threat to national security. Disinformation and cyber-attacks are an important element of the hybrid aggression of the Russian Federation, which Ukraine and Georgia have encountered. The article aims to identify the leading innovative technologies that contribute to the conduct of information warfare. The study is based on a content analysis of 34 scientific publications selected from Google Scholar, Scopus and Web of Science databases for the period from 1995 to the present. Key words such as “information warfare”, “cyber-attacks”, “Ukraine”, “Georgia” and “national security” were used. Systematic and comparative methods were used to identify common and distinctive features in strategies to counter information threats. The results determined that the experience of Ukraine and Georgia offers valuable information about the dynamics of information warfare and its consequences for national security. Among the leading technologies used in hybrid warfare are artificial intelligence, social networks, deepfakes, bots, and cyber-attacks. Despite these challenges, both countries have taken steps to counter Russian influence and strengthen their resistance to disinformation. The experience of Ukraine and Georgia emphasizes the importance of countering information warfare in national security strategies. The findings showed that legislative, regulatory and technological measures are critical to mitigating the impact of disinformation campaigns and protecting democratic institutions.
subject: Review Article
  topic: section
subject: AI Technology
  topic: keywords
subject: Cyber Secure
  topic: keywords
subject: Georgia
  topic: keywords
subject: Informational War
  topic: keywords
subject: Russian Aggression
  topic: keywords
subject: Ukraine
  topic: keywords
creator: Leyla Derviş
rights: Copyright (c) 2025 Leyla Derviş (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-10-09
publication date: 2025-10-09
starting page: 1
ending page: 12
doi: 10.54392/ajir2541

Digitizing the Chain: Effects of Supply Chain Digitalization on Efficiency in Indian Manufacturing SMEs
type: item
description: Supply chain digitalization has become a key driver of productivity and competitiveness, particularly for Small and Medium-sized Enterprises (SMEs) operating in a dynamic manufacturing environment. This study investigates the impact of supply chain digitalization on the operational efficiency of manufacturing SMEs in India, an emerging economy where digital transformation is gaining momentum. Based on data from a structured survey of Indian manufacturing SMEs, Structural Equation Modeling (SEM) is used to analyze the impact of key dimensions of digitalization, such as digital integration, real-time data access, and information visibility in the supply chain, on their performance. The empirical findings indicate that digitalization has significant positive impacts on supply chain responsiveness, reducing lead times and operating costs, and improving coordination among supply chain partners. This research emerges in a context where digitized supply chains are better able to adapt to market fluctuations and customer demands. These analytical results offer practical insights for SME managers, technology providers, and policy makers seeking to promote digital adoption in the manufacturing sector. The research also contributes to the literature on digital transformation by providing evidence from an Indian SME context where resource constraints and infrastructure challenges sometimes hinder technology implementation.
subject: Articles
  topic: section
subject: Digitization
  topic: keywords
subject: Supply chain management
  topic: keywords
subject: SMEs
  topic: keywords
subject: SEM
  topic: keywords
subject: India
  topic: keywords
creator: Srinivasan K
creator: Shaik Kamruddin
creator: Mallika V.V
creator: Venkateswarlu Nalluri
creator: Jing-Rong Chang
creator: Venkateswara Kumar K.S
creator: Priyanka Sinha
rights: Copyright (c) 2025 Srinivasan K, Shaik Kamruddin, Mallika V.V, Venkateswarlu Nalluri, Jing-Rong Chang, Venkateswara Kumar K.S, Priyanka Sinha (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 141
ending page: 160
doi: 10.54392/ajir25310

Ethnomathematical Insights: A Thematic Analysis of Geometrical Concepts in Daily Lives of Fishermen Community
type: item
description: This study examines the embedded geometrical concepts in the traditional fishing practices of inland fishermen in West Bengal, India. Despite having no formal training in mathematics, fishermen use advanced geometric ideas in their daily work. Using the ethnographic case study design, this study employed reflexive thematic analysis of in-depth interviews with 13 experienced fishermen, the research identifies three main subthemes related to geometric concepts aligned with the Indian educational levels: primary, high school, and college & universities. The findings show that various geometric ideas, usually taught in formal education, such as length, area, 2D and 3D shapes, vectors, coordinate systems, topological structures, and geometric optimization, are used intuitively in net-making, fish catching, and spatial navigation. These findings indicate that mathematical concepts are naturally ingrained in culturally established practices. The study emphasizes the importance of incorporating ethno mathematical perspectives into geometry teaching to make mathematics education more relevant.
subject: Articles
  topic: section
subject: Ethnomathematics
  topic: keywords
subject: EthnomathematicsGeometry
  topic: keywords
subject: GeometryFishermen
  topic: keywords
subject: Thematic Analysis
  topic: keywords
subject: Indigenous Knowledge
  topic: keywords
subject: Mathematics Education
  topic: keywords
creator: Mampi Howlader
creator: Puja Sarkar
rights: Copyright (c) 2025 Mampi Howlader, Puja Sarkar (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-09-27
publication date: 2025-09-27
starting page: 120
ending page: 140
doi: 10.54392/ajir2539

Inclusive Education from the Voice of Principals: A Case Study in Chile
type: item
description: In terms of inclusive education, the work of school leaders is increasingly relevant to its implementation and achievement. This is because inclusive education has become one of the pillars of public policy in recent decades, proposing an environment where all students, regardless of their characteristics, can participate and learn, eliminating barriers that prevent access to education and ensuring that all students can achieve quality-learning goals. In this context, school principals are a key component in the development of inclusive schools, as they influence school development and management. This study aims to understand primary school principals' perceptions of the concept of inclusive education and the challenges posed by its implementation. A case study was conducted in which two primary school principals from the south-central region of Chile were interviewed. The study reveals four categories of the school's role: school exclusion, inclusive school, and educational community as central elements from the principals' perspective. The results of the study reveal that factors such as professional teams, financial and material resources, and the construction of school infrastructure are considered essential requirements for achieving inclusive education. Principals express a favorable attitude toward the implementation of inclusive education, but they recognize that there are significant challenges that limit its effective implementation.
subject: Articles
  topic: section
subject: Elementary School
  topic: keywords
subject: Qualitative
  topic: keywords
subject: Interview
  topic: keywords
subject: Attitudes
  topic: keywords
subject: Educational Community
  topic: keywords
creator: María Muñoz-Oyarce
creator: Vanessa Valdebenito
creator: Mirko Aguilar-Valdés
rights: Copyright (c) 2025 María Muñoz-Oyarce, Vanessa Valdebenito, Mirko Aguilar-Valdés (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-09-26
publication date: 2025-09-26
starting page: 106
ending page: 119
doi: 10.54392/ajir2538

From Creativity to Confidence: Predicting Teachers’ Perspectives on STEM Integration
type: item
description: The study examines the advantages of the STEM (Science, Technology, Engineering, and Mathematics) educational approach, including improved academic performance, increased motivation, and heightened interest among students, as well as the development of higher-order thinking skills. These benefits significantly rely on teachers' self-efficacy, their innovative teaching methods, and their positive attitudes towards integrating STEM into their curriculum. By examining 163 teachers familiar with STEM, the research utilized an attitude questionnaire to assess their views on STEM implementation, analyzing variables such as teaching experience and grade level through descriptive statistics, t-tests, and ANOVA. Findings revealed no significant differences based on teaching experience or grade level; however, a statistically significant correlation was found between independent variables, such as self-efficacy and creative teaching skills, and teachers' attitudes towards STEM integration. The study aimed to develop a predictive model for teachers' attitudes regarding STEM implementation, highlighting the influence of self-efficacy and innovative teaching practices. Limitations include a small sample size, which raises concerns about the generalizability of the results, and a narrow focus on specific predictive factors without considering broader influences. Consequently, the study offers valuable insights for educators and policymakers on shaping positive attitudes towards STEM in education.
subject: Articles
  topic: section
subject: Creative Teaching Skills
  topic: keywords
subject: Skills, Self-Efficacy
  topic: keywords
subject: STEM Approach
  topic: keywords
subject: Teachers’ Perspectives
  topic: keywords
subject: STEM Education
  topic: keywords
creator: Mosab M. Aboushi
creator: Asem S. Obied
rights: Copyright (c) 2025 Mosab M. Aboushi, Asem S. Obied (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-09-26
publication date: 2025-09-26
starting page: 89
ending page: 105
doi: 10.54392/ajir2537

The Impact of Principals’ Transformational Leadership on Multidimensionality of Teacher Job Performance: SEM Evidence from Chinese Schools
type: item
description: In the context of school management, effective leadership plays a pivotal role in the enhancement of teacher job performance. However, within the context of China's unique educational governance system and Confucian culture, there has been a limited focus on the impact of transformational leadership on teacher job performance. This study is grounded in the reciprocal nature of social exchange theory and investigates the impact of principals' transformational leadership as perceived by teachers on specific performance in elementary education. Through collecting questionnaires from 453 teachers and using SEM. The results revealed that principals’ transformational leadership significantly enhanced teacher job performance and had significant impacts on TP, CP and AP. Moreover, teachers’ gender does not moderate the overall model of teacher job performance, but notably, Female teachers are more sensitive in making adaptive responses than male teachers. Therefore, findings suggest that under the challenges of China's educational modernisation and reform initiatives for educators, transformational behaviours represent crucial factors in stimulating adaptive performance among teachers. There is also a clear implication for leaders who are responsible for reforms to adopt management practices that are aligned with adaptive trends. This will support teachers of all different genders in transforming their self-perceived roles within an evolving system.
subject: Articles
  topic: section
subject: Leadership development
  topic: keywords
subject: Teacher job performance
  topic: keywords
subject: Gender differences
  topic: keywords
subject: Chinese Schools
  topic: keywords
creator: Xuejiao Wang
creator: Aida Hanim A. Hamid
creator: Mohamed Yusoff Bin Mohd Nor
rights: Copyright (c) 2025 Xuejiao Wang, Aida Hanim A. Hamid, Mohamed Yusoff Bin Mohd Nor (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-09-25
publication date: 2025-09-25
starting page: 72
ending page: 88
doi: 10.54392/ajir2536

The Emerging Trends in Influencer Marketing and the Impact of Artificial Intelligence in shaping the landscape: An in depth exploration of AI Influencers (AVATARS)
type: item
description: Influencer marketing has expanded tremendously over the last few years and has become an essential component of Social Commerce. Whether it's the ever-changing mobile sector, fashion, cuisine, or hospitality, influencer marketing has proven to be an effective tool in almost every industry. This article investigates the evolving landscape of influencer marketing strategies, ranging from macro-trends seen across many social media platforms to micro-trends in content development and collaboration. It conducts a thorough investigation and explores the important roles of the AI influencer. UN in its Sustainable Development Goal (SDG) 9 focuses on Industry and Innovation and thus there have been constant improvements in the area of Influencer Marketing for the same (https://sdgs.un.org/goals). AI influencers, also known as AVATARS, are a remarkable advancement in the field of artificial intelligence that is gradually replacing human influencers. This study uses the 1+5 View Model to explain these AVATARS in depth. So, AVATARS are researched from a logical, development, process, physical, and security standpoint. Although the field is advancing at a rapid pace, it presents several ethical challenges, particularly concerning transparency, integrity, and adherence to regulatory standards. By integrating insights from existing scholarship with practical case studies, meaningful recommendations can be formulated for application across diverse organizational contexts.
subject: Review Article
  topic: section
subject: Artificial Intelligence
  topic: keywords
subject: IntelligenceAVATARS
  topic: keywords
subject: Industry 4.0
  topic: keywords
subject: Influencer Marketing
  topic: keywords
subject: Virtual/AI influencers
  topic: keywords
subject: Social Commerce
  topic: keywords
creator: Ravneet Kaur
creator: Jitendra Singh
creator: Rajesh Singh
creator: Anita Gehlot
creator: Amit Kumar Thakur
rights: Copyright (c) 2025 Ravneet Kaur, Jitendra Singh, Rajesh Singh, Anita Gehlot, Amit Kumar Thakur (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-09-25
publication date: 2025-09-25
starting page: 53
ending page: 71
doi: 10.54392/ajir2535

How Authentic Leadership Promotes Organizational Citizenship Behavior: Mediating Role of Job-Related Motivation through the Lens of Self-Determination Theory
type: item
description: This study explores the influence of authentic leadership on organizational citizenship behavior (OCB), with job-related motivation serving as a mediator, structured within the framework of self-determination theory (SDT). Conducted in the palm oil manufacturing industry in Central Kalimantan, Indonesia, the study surveyed 312 employees, of whom 145 provided fully completed and valid responses, yielding a response rate of 46.5%. The data were assessed using Structural Equation Modeling (SEM) with SmartPLS version 3.3.0. The results indicate that authentic leadership positively and significantly affects both job-related motivation and OCB. Furthermore, job-related motivation plays a significant role in enhancing OCB and mediates the relationship between authentic leadership and OCB. These findings emphasize the critical role of authentic leadership in fostering employees’ intrinsic motivation by meeting their psychological needs for autonomy, relatedness, and competence. This intrinsic motivation, in turn, encourages employees to engage in extra-role behaviors that lead to organizational success, even without external rewards or recognition.
subject: Articles
  topic: section
subject: Authentic leadership
  topic: keywords
subject: Job-related motivation
  topic: keywords
subject: Organizational citizenship behavior
  topic: keywords
creator: Ika Nurul Qamari
creator: Udin Udin
creator: Ziyan Zulfajarisa
creator: Rr. Sri Handari Wahyuningsih
rights: Copyright (c) 2025 Ika Nurul Qamari, Udin Udin, Ziyan Zulfajarisa, Rr. Sri Handari Wahyuningsih (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-09-09
publication date: 2025-09-09
starting page: 41
ending page: 52
doi: 10.54392/ajir2534

Interface Design and Employee Well-being in the Digital Workplace: The Role of Basic Psychological Need Satisfaction
type: item
description: With digitalization, there is a growing need to address the well-being impact of digital tools used in the workplace to ensure the well-being of employees. Guided by the Motivation, Engagement, and Thriving in User Experience framework for well-being supportive technology design, this study examines the relationship between the interface and behaviour spheres of technology. This research aims to find how and whether basic psychological need satisfaction in the work domain is influenced by the need satisfaction experienced from interacting with work management digital tools (like slack). By intersecting Human–Computer Interaction and organizational psychology, the study adopts an interdisciplinary approach to examine how interface design influences individuals’ well-being in the workplace. Data collected from 418 IT employees were subjected to Structural Equation Modelling with Amos. With interface relatedness emerging as the strongest predictor, the results show that autonomy and relatedness satisfactions in the interface sphere of work management digital tools have a significant positive influence on users’ basic psychological need satisfaction at work, while competence satisfaction has no significant influence. The study suggests that designing work management digital tools with features that particularly support autonomy and meaningful relationships with colleagues will enhance employees’ psychological experience in the workplace and thereby their well-being. The non-significant effect of interface competence may be considered an indication of the need to explore the mediating effect of the task sphere in future research. Overall, the study underlines the need for careful design of work management digital tools to ensure employee well-being in the workplace.
subject: Articles
  topic: section
subject: Basic psychological needs
  topic: keywords
subject: needsMETUX
  topic: keywords
subject: Employee well-being
  topic: keywords
subject: Digitalization
  topic: keywords
subject: Technostress
  topic: keywords
creator: Asha M
creator: Ajith Kumar N
rights: Copyright (c) 2025 Asha M, Ajith Kumar N (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-09-01
publication date: 2025-09-01
starting page: 29
ending page: 40
doi: 10.54392/ajir2533

Green Marketing Strategies in the Indian Automotive Sector: A Hybrid MCDM Analysis
type: item
description: The Indian automotive sector is under mounting pressure to transition toward sustainable practices, yet there is a lack of structured guidance on which green marketing strategies are most effective in this unique market. This study employs a hybrid Multi-Criteria Decision-Making (MCDM) framework combining Analytic Hierarchy Process (AHP) and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) to evaluate and rank nine key strategies against five criteria: environmental impact, consumer acceptance, cost-effectiveness, regulatory compliance, and long-term sustainability. Data were gathered through structured surveys and interviews with industry experts, marketing professionals, and academics. Results indicate that consumer awareness campaigns, green product innovation, and green branding and positioning emerge as the top three strategies for driving green vehicle adoption in India’s price-sensitive and regulation-driven landscape. These findings offer actionable insights for manufacturers and policymakers, demonstrating that engaging and educating consumers, alongside technical innovation and strong branding, are pivotal for sustainable market transformation. The study also validates the applicability of AHP-TOPSIS in complex, sustainability-focused strategic decision-making and highlights avenues for future research, including integration of real-time consumer data and exploration of hybrid MCDM models.
subject: Articles
  topic: section
subject: Green Marketing
  topic: keywords
subject: Strategies
  topic: keywords
subject: Automotive Sector
  topic: keywords
subject: AHP
  topic: keywords
subject: TOPSIS
  topic: keywords
subject: India
  topic: keywords
creator: Kotha Anil Kumar
creator: Grace Mani K
creator: Bindu Madhavi N
creator: Aryadevi Manjeri
creator: Aman Sachdeva
creator: Nellore Manoj Kumar
rights: Copyright (c) 2025 Kotha Anil Kumar, Grace Mani K, Bindu Madhavi N, Aryadevi Manjeri, Aman Sachdeva, Nellore Manoj Kumar (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-07-09
publication date: 2025-07-09
starting page: 17
ending page: 28
doi: 10.54392/ajir2532